Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
( Search engine optimization ) SEO Service provider is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo, and other search engines.
SEO is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. This makes your website and its content attractive, relevant and visible to search engines and web searchers.
Some black hat SEO Service Provider techniques include link spam, keyword stuffing, cloaking, hidden text, and hidden links. Quick, unpredictable, and short-lasting growth in rankings. The work of most search engine optimization companies, however, operate in a gray area, aptly named Gray Hat search engine optimization.
Your search engine optimization strategy can be divided into
1) on-page SEO Optimization and
2) off-page SEO Optimization
Brihaspathi Technologies offers comprehensive and value-driven on-page optimization SEO services. Our on-page optimization process begins with keyword selection, research, and testing. It also includes Meta description tag, ALT tags, H1 tags, URL structure, Internal linking strategy, Content Writing, Keyword density, Sitemaps (both XML and user facing), Usability and accessibility, and Tracking target key-words.
Brihaspathi Technologies’ effective on-page optimization services assure results in 6 – 12 months. We ensure that no mistakes are made during the implementation of the SEO strategy. The measures we undertake include, checking for duplicate content, URL variants, off-site images, and duplicate title tags. We resort to White-hat SEO only and avoid falling into the trap of black-hat optimization techniques such as hidden text, hidden links, key-word repetition, doorway pages, mirror pages and cloaking.
Content is the king. Good content is itself the sign of strength and success optimization. We ensure that content meets the expectations of the readers and it is effectively linked to relevant pages within and outside the website.
Website visitors look for specifics which they initiate as key-word search at the popular search engines (Google, Yahoo, Bing etc). Good content revolves around key-words that web visitors search for. Brihaspathi Technologies assures success to clients by an offer of relevant, key-word and business specific content.
No webpage remains effective if it does not allow for good linking. This happens as search engines cannot index web pages that are not properly linked (internal and external). For proper and effective linking, our SEO experts focus on title tags and URL structure. By using the right URL structure, we ensure that the given page relates to titles and in tune with the information hierarchy.
We aim to create ideally optimized web pages that include, subject to the title tag, URL, image alt text, and repeated throughout the text content. The uniqueness of each page’s content is preserved. Linking back to a category page, sub-category page and homepage is effectively done.
So, our on-page optimization SEO Service Provider process takes into consideration all the four crucial elements – Title tag, URL, content on the page, and image alt text. We ensure that the content developed for the web page is specific to the given topic, usually a product or service offering, and very well hyper-relevant.
Off-page, optimization is a vital part of the website promotion activity. Brihaspathi Technologies’ off page optimization expertise begins with search engine submissions, followed by directory submissions. It also includes Business Listings, competitor backlinks, Social Bookmark submissions, classifieds, articles, blogging, and press release submissions.
We understand that a successful optimization process calls for an equal focus on on-page as well as an Off-page optimization SEO Service provider process. We also focus on other off page optimization SEO Service Providers
processes like document and photo sharing, forum postings, video sharing, guest posting, and business reviews. Our off page optimization process also takes into consideration a robust and vibrant social media activities.
Our off page strategy is based on a long-term process and helps in building backlinks which are primary for improving the website’s results. We aim to build quality links for each website. Here, our focus is on establishing quality backlinks by directory submissions. We also resort to publishing fresh and unique content on your web pages.
We also leverage on social media for achieving value-driven content marketing. We promote the content of your website on blogs (own and external) and also on social media sites like Facebook, Google, Twitter, and Linkedin.
Brihaspathi Technologies’ expertise in Search Engine Marketing (SEM) is very well established. Through our custom SEO Service Provider strategy, we help clients to achieve quick online visibility and start generating leads, almost instantly. Developed around key-words, we post short text ads that are prominently displayed at search engine results. These are paid ads, also called for sponsored links or sponsored results.
process, where the focus of the later is on organic search rankings. In generic terms, Search Marketing process is also referred to as pay-per-click (PPC), where advertisers pay to the service provider when someone clicks on the ad link.
By leveraging on SEM, we offer the benefit of promoting your website almost instantly and pay for the clicks (on ads) only. However, the pricing of each click is based on the competition of the key-words used and promoted by way of posting ads.
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